MAGENTO

The Magento eCommerce platform is the world’s fastest growing eCommerce platform with more than 1.2 million downloads in just a year and a half. The Magento Connect platform, a marketplace for the distribution of community and commercial Magento products and services has also given rise to a vibrant community of users and third party developers, who are constantly contributing new extensions, expanding Magento’s functionality. More than 240 payment-related extensions are currently available; however, only seven of these, including the Ogone plug-in, are part of the core Magento application developed by Varien, which guarantees error-free performance in the current and all future editions.

Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Magento’s intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento is the ultimate eCommerce solution.

Features on Magento
	Marketing Promotions and Tools - Magento's flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates. Coupled with powerful tools such as Up-Sells, Cross-Sells, and more to to increase Average Order Value, Magento's suite of powerful Marketing Tools provide the functionality and ease-of-use to increase your online sales.
	Site Management - Magento's usable interface allows for efficient management of your online channel. Manage multiple stores from one administration panel, including the ability to manage localized/international versions of your sites. Magento's one-click upgrade process allows for seamless upgrades to new Magento version, while the Web Services API and pre-packaged integrations allow Magento to fit the way you do business.
	Product Browsing - Magento's flexible merchandising engine allows for product catalogs to be set up to support your business and the up-sell, cross-sell and related items increase average order values.
	Checkout - Guest Checkout, an intuitive and efficient one-page checkout process and the ability to integrate with a variety of payment gateways and alternative payment methods makes the Magento Checkout process a breeze for your customers. Allow customers to ship items to multiple addresses, input gift messages and more, all in a secure checkout process.
	Customer Service - Increase customer satisfaction with the self-service and backend tools included in Magento. Customers can access feature-rich accounts to view order statuses and receive tracking information directly on the site, as well as submit requests via the contact us form. Customer Service agents are able to view customer account information, including not only the order history, but also items in customers' shopping carts and wishlists, to effectively answer questions and complete orders for customers via the Call Center dashboard.
	Analytics and Reporting - Magento's included reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance and the ability to run A/B and Multi-Variate tests.
	Catalog Management - Manage the fully dynamic catalog via the intutive admistrative interface. The flexible catalog system includes various options for the display of items, while products can also be imported and exported for batch updates offline. Magento's Core API allows for integration via web services with existing back-office systems to make the management of your online channel even more efficient.
	Mobile Commerce - Enable M-Commerce with mobile-optimized versions of your site to attract and convert customers on the go. Automatically detect mobile browsers and show the mobile-optimized version of your site and provide either the full site catalog or a smaller selection of products tailored for the mobile customers. Mobile transactions will grow exponentially over the next 5 years, and Magento enables retailers and manufacturers to provide customers with a fully mobile, multi-channel experience.
	Shipping - Flexible offerings allow Magento to be tailored to the way you ship. Display real-time carrier rates, with support for account specific rates, flat or table rates to your customers. Free shipping discounts can be created for order amounts, or as part of specific marketing promotions, and the ability for customers to ship items in an order to multiple addresses is sure to increase sales of gift purchases.
	Customer Accounts - Beyond Customer Self Service, Accounts offer your customers the ability to save items to a wishlist and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags.
	Search Engine Optimization - Attract new customers with Magento's Search Engine Friendly(SEF) URL structure and SEO tools. Built from the ground up to support SEO, Magento auto-generates SEF URL's, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page. Gain further control by using Magento's URL Rewrite tool to specify the exact structure of specific product pages, and take control over the Meta information using Magento's intuitive administration interface.
	Catalog Browsing - Magento's robust feature-set and flexible frontend templating allow for highly usable sites with 100% customizability. Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the product right for them.
	International Support - Magento is a fully global platform, allowing for the expansion of business or simply offering multiple versions of your site to meet the specific needs of customers. Translated into over 60 languages and supporting multiple currencies, taxes and payment methods, Magento allows for full internationalization of your online channel.
	Payment - Magento is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google. Customers can also pay via check/money order, or purchase order and additional payment extensions are available through Magento Connect.
	Order Management - View orders, create invoice/receipt and shipment records for Sales Orders and issue Credit Memos (refunds) for customers. Customers can re-order previous orders from their account, while administrator users are able to view full order histories and create orders in the backend.